ALDRI SUR is a female-owned company with 100% of designs created by women. A Scandinavian-inspired brand that makes apparel and accessories for active, outdoor humans. ALDRI SUR is part of a beloved Norwegian phrase "Ut på tur, aldri sur," which roughly translates to "Out on a hike, never sour." Aka "No bad days outside." We aspire to bring this passion, appreciation, and love of nature into every aspect of the brand and products. Let's get outside and experience ALDRI SUR.
Founder Story Founder Katie Godec envisioned Aldri Sur to be much more than just an apparel company. After spending a few seasons exploring, trail running, and swimming throughout the raw, rugged landscapes of Norway, Sweden, and Finland, Katie quickly realized her future would be forever changed. It is her ultimate goal to design products that bring Scandinavia's deeply-engrained appreciation for the outdoors into our everyday lives. Adventure is for everyone. ALDRI SUR makes the commitment to donate 1% of its proceeds to charities that support representation & inclusion for women and POC in the outdoors, as well as help preserve and protect our beautiful planet.
