E’MAR

Designed by a Foot and Ankle Surgeon in Silicon Valley and handcrafted by a Master Italian Artisan, E'MAR is a designer footwear brand built for style and sensibility. This innovative technology, found inside all E’MAR shoes consists of a hidden inlay that re-balances the whole foot as it sits in a high heel. Along with a biomechnically designed toe box and perfected arch incline the heel allows for maximum stabilization of the foot and ankle when in an elevated position. The result is unparalleled support along an ultra-thin insole starting from the ball of your foot, through the arch, heel, and lower leg. E’MAR, Elevated Medial Arch Re-balancing technology, was created to empower women to feel and look their best without compromising their foot health. The result is an ideal balance between art and science. Welcome to the World of E'MAR.

Business Website Address

Founder Image
Founder(s), CEO and/or President Najwa Javed
Founder Story
Hi, I am Dr Najwa Javed, a Board Certified Podiatrist based in Silicon Valley, California.
As a foot and ankle surgeon, I’ve treated thousands of women for foot pain and related injuries.

And as a high heel lover myself, I know that “just don’t wear heels” is not realistic or helpful advice.

Because the right pair of stylish heels can make you feel confident, powerful, and ready to take on the world.

In my work life and among my friends, I saw so many women suffering from the pain of uncomfortable designer heels — and a total lack of effective solutions on the market.

That’s why, since 2009, I’ve been researching the science and structure of high heels: how they’re designed, why they hurt, and how we can make them better— all while wearing designer heels myself.

Now, using modern technology, data analysis of how your current shoes are failing you, and my years of professional expertise, I’ve designed a line of beautiful, high-quality, high-heeled shoes that support and cushion women’s feet, but are still sleek and stylish attention-grabbers.

After years working on different designs and prototypes, I was determined to produce E’MAR heels to the highest possible standards.

So I’ve partnered with a team of expert artisans in Italy.

This means that each shoe is handcrafted according to E’MAR’s unique technical specifications, which guarantee that you can slip them on in the morning, knowing that you’re going to look good and feel good, all day long