Fierce Hazel is a female-owned cycling accessory brand founded by artist and avid cyclist Frankie Holt. The all-eco-friendly product line includes ultra-light riding pouches, bike wallets, backpacks, and bike bags. We create durable, eco-friendly, and unique bike bags that organize, protect & help you to get outside and do more of what makes you happy.
Founder Story I’m an LA-based artist who made her career as an art director, working for such magazines as Men’s Fitness and Architectural Digest. An avid cyclist (I’ve trained for endurance events and cycled the Stelvio Pass in the Italian Alps), I launched Fierce Hazel in 2019 after finding I spent too much time preparing for a ride and worrying that I would lose something. Fellow cyclists had similar issues and used throw-away plastic bags to hold necessities. I knew there was a better way. My research took me to Vietnam, where I began working with a small factory that could beautifully execute my ideas. Sustainability, ethics, and kindness guide the choices I make in life, and in my free time you’ll find me cycling in Malibu or the San Gabriel Mountains, or hiking Griffith Park with our dogs, Pixel and Ziggy.
