hustle + flo™ is a Latina-owned-and-led, multi-functional wellness brand based in Brooklyn, NY. We magnify the healing potential of natural alternatives, particularly CBD as a complementary approach to holistic wellness.
Our mission is to elevate daily well-being through intentional hand-crafted formulations conscientiously designed for the on-the-go lifestyle. Our certified organic formulations are specially designed to enhance focus, support restful sleep, aid recovery, and alleviate stress.
Our commitment to social responsibility is our guiding principle for sustainability, transparency, and community building. Sourced locally from an upstate New York-certified organic women-owned farm, all of hustle + flo™'s processes, products, and packaging are almost entirely sustainable embodying our commitment to minimizing waste.
Moreover, we cultivate community through thoughtfully curated multi-sensory experiences where humans connect, unearth the healing benefits of alternative healing solutions, and learn new ways to invest in their well-being.
Founder Story Hi! My name is Jamie - I am a passionate wellness advocate and design enthusiast.
Over my seventeen-year career in sales and interior design, I realized that my true purpose revolved around the ‘feel-good’ effect. My mission became centered on tuning into my client's needs and presenting them with alternatives that enhanced their overall well-being. This became the guiding principle behind my work and the lightning strike of inspiration that gave birth to the concept of h+f.
Let’s rewind to 2015 - the year I hit rock bottom, which marked the genesis of hustle + flo™. I considered myself lucky after hearing stories about anxiety disorders because I had never experienced it. And, then it happened - my first panic attack at the age of 35. It was during this time that unresolved traumas surfaced, triggering anxiety and insomnia for the first time. This struggle led me to uncover the prevalence of anxiety, the number one mental health condition in the U.S. This revelation hit home as I discovered that friends and family were silently grappling with similar battles. Still, societal stigmas kept them from discussing it openly. Prescribed medications added further challenges, elevating my stress levels and even giving rise to suicidal thoughts.
Hitting rock bottom served as a wake-up call, propelling me onto a holistic healing journey where mindfulness practices and alternative medicine became my new foundation. And then came a life-changing moment: my introduction to CBD. After a four-year battle with anxiety and depression, CBD finally provided the relief I had been searching for. This marked the birth of my vision for h+f – to share and humanize the feel-good effect with the world.
Today, hustle + flo™ is a Latina-owned-and-led multi-functional wellness brand based in Brooklyn, N.Y. We amplify the healing potential of natural alternatives, particularly CBD as a complementary approach to holistic wellness. Our mission is to supercharge habits that elevate daily well-being. We do so through meticulously crafted blends designed for the fast-paced, on-the-go lifestyle. These formulations, all certified organic are designed to boost focus, promote restful sleep, aid recovery, and alleviate stress.
Guided by a strong commitment to social responsibility, we prioritize sustainability, transparency, and community engagement. We source our products locally, collaborating with a certified organic, woman-owned farm in upstate N.Y. This reflects our dedication to minimal waste and a sustainable ethos that permeates every facet of our brand.
Our multifaceted approach to business empowers us to connect with and support our vibrant community, where we collaborate, grow, and heal together. We cultivate community through thoughtfully curated multi-sensory experiences enabling humans to connect, unearth the healing benefits of natural alternatives, and learn new ways to invest in their well-being.
