Founded by a family of third-generation jewelers, Nacre Watches engineers classic timepieces that awaken a signature style to stand the test of time.
Named for the mother-of-pearl substance known as nacre (ney-ker), the ultimate in accessible, everyday elegance.
At the helm of the passion project turned business is CEO Loren Fernandez. Loren launched the brand to create a more modern pearl watch for the woman seeking a versatile, everyday accessory.
The Nacre brand is rooted in respect for the moon & its ability to move the tides & mark the time.
Within those tides rests the pearl. Polished to iridescent strength & beauty, the pearl is resistant to any single rubric of worth; rather she is beautiful in her own (possibly imperfect) way.
At Nacre, our vision is to contribute to slower, more intentional living. We’ve created a statement watch collection, including pearl watches, with the hope that this simple timepiece will remind people that quality (relationships, work, self-care) takes time and attention.
Consider this: The simple act of glancing at your pearl watch (when compared to pulling out your phone to check the time) keeps you grounded in the moment.
Founder Story Loren Wilson Fernandez is a third-generation watchmaker who follows in her family’s footsteps, all while making strides of her own. Her family’s heritage in the industry dates back to the 1940s, with a legacy rooted in quality craftsmanship and propelled by an entrepreneurial spirit.
Determined to embark on her own entrepreneurial endeavor, Loren enrolled in the University of Central Florida, where she earned a degree in Hospitality Management.
In 2009, Loren returned to the family business to launch a successful online retailer, Savvy Watch. Keen attention to client experience, impeccable inventory selection, and commitment to philanthropy quickly catapulted Savvy Watch into success.
With operations established, Loren’s passion as a buyer prompted her to relocate to New York City to source and procure watches for the store while keeping a close eye on trends. By 2013, she had traveled the world to purchase from over 50 brands for Savvy Watch.
Inspired by her travels and her own personal style, Loren sought to find ethical and sustainable suppliers and manufacturers across the globe to design her own modern pearl watch, one with a 48-pearl bezel. What started as a passion project demanded to be shared with the world.
In 2018, she launched her second online retail store, Nacre Watches.
Named for the mother-of-pearl substance known as nacre (ney-ker).
The Nacre brand is rooted in respect for the moon and its ability to move the tides and mark the time. Within those tides rests the pearl. Polished to iridescent strength and beauty, the pearl is resistant to any single rubric of worth; rather she is beautiful in her own (possibly imperfect) way.
Loren’s personal mantra influences her vision for Nacre. Committed to appreciating life’s simple pleasures, Loren is a proponent of being present in the moment, enjoying this planet through travel, and experiencing the world apart from today’s overwhelming digital pull.
