Nuu-Muu

Before it can be about us, it has to be about you. Because the women who created, founded and operate Nuu-Muu don't work in a vacuum. In fact, some of us hardly use a vacuum. Or we have so many pets that it doesn't matter how often we vacuum. At any rate, on the following points we have been delightedly clear since the beginning:

We believe in strong girls & women.

We believe in real bodies & real friends.

We believe in trying really hard.

We believe in having fun along the way.

We believe that you can too.

Nuu-Muu also believes that women’s exercise apparel should be functional and flattering, and make every girl, every grandma and everyone in between, feel like a million bucks. With the goal of empowering women to love themselves into action, we design high-quality, light-hearted exercise dresses that look and feel amazing. Every product we make is sewn in the USA. Nuu-Muu is also a proud member of 1% for the Planet and The Conservation Alliance. We directly support the preservation of the places we love to play and contribute to amazing organizations working to build strong girls and women. Our team benefits from the energy and exuberance of millennials, the strength and perseverance of moms, the grace and sincerity of wise women (all ages!), and the inspiration of some crazy-cute kids. Our team gatherings usually involve chocolate and a few relatives as well as critical updates on the state of our wellness. And always, lots of great ideas.

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Christine Nienstedt (left) and Ashley Fullenwider (right)
Founder(s), CEO and/or President Ashley Fullenwider and Christine Nienstedt
Founder Story
Nuu-Muu was started in 2008 by two friends in the habit of adventuring together. Building a business to inspire more of the same in themselves and in others was their perfect challenge. 12 years later, the original founders of Nuu-Muu are the current owners and managers and remain dear friends who inspire each other to be their best selves.