Rella Beauty is the buy-one-give-one model of beauty where for every unit purchased, we give one to a woman in need via our various giving partners. Rella Beauty lipstick speak for themselves - they're vegan friendly, cruelty free, meet halal standards and are made in Italy. The formula is hydrating and soft, all while depositing the perfect pigment. The unique shape of the lipstick was designed intentionally for easy wear, perfectly fitting the cupid's bow. This isn’t about needing makeup to be pretty. This is about the fact that so many of us wake up everyday, put on a bit of makeup or hair gel or cologne, whatever it may be - and it gives us an added sense of confidence & readiness. For so many women, a pop of color on the lips is an instant pick-me-up.
Founder Story Raisa started working on Rella Beauty with a focused vision of empowering women around the world to feel more empowered and confident, through the gift of beauty. After learning how impactful small luxuries can be, she was inspired. Her goal is to make sure Rella Beauty promotes intentional buying through good quality product with a strong, tangible social impact.
A note from Raisa: Not many people know this, but I met a girl during my trip to India in 2018 that really affected me: Sana, age 15. Her day to day was assisting her mother in house cleaning services & she had been doing so since a young age. I was getting ready one day and noticed her watching me. She said I looked nice. I offered to curl her hair, but she shyly declined because she said she had to finish her work. She continued watching me and cleaning, simultaneously. Truthfully, I couldn’t get it out of my head. I wanted her to feel the bliss of having her hair done, a little pampering. I wanted to see her reaction when she saw herself, hair done, in the mirror. This interaction stuck with me & prompted so many swirling thoughts and ideas in my head. What about her right to self-care, to feel confident, beautiful, special... the list goes on. For me, my getting ready regimen is something I enjoy, it makes me happy. Simple as that. There’s something to be said about the small things that can really affect your state of mind, whether it’s your solo morning coffee time, journaling, stretching, working out, doing your makeup, reading, taking a walk away from your desk, praying, etc. We all owe self-care to ourselves. Where we can, let’s encourage each other to take the time we need, the things we need. And we’re all allowed to have different definitions of “need.” Meeting Sana was the catalyst for me taking this beautiful risk, Rella Beauty.
