Whimsical bedding for babies, toddlers and big kids.
Founder Story The idea behind Rookie Humans came from my experience as a new mom. I took so many pictures of my babies in the crib that it inspired me to reimagine their crib sheets as backdrops, bringing whimsical stories to life around them.
Before launching Rookie Humans, I spent more than 10 years working in advertising for brands such as Target and Ford Motor Company.
