{Save} Skin Care

{save} is your safe refuge in the overloaded skin care market.

Joanna Draniak-Kicinska wanted to create simple formulas, without unnecessary additives and chemicals, inspired by natural resources and protecting women's skin from the harsh environment. {save} was born of this passion for clean beauty, and grown with intention and care for every woman, informed by generations of experience in the beauty industry. Our products are composed in 92 - 99% from natural ingredients.

In our formulas you will not find: parabens, SLS, phthalates, mineral oils, sulfates and GMOs. We’ve also eliminated possibly irritating ingredients from our formulas such as: silicone, fragrance (both synthetic and natural), essential oils, colors, alcohol. {save} is manufactured in our facilities located in the European Union where requirements regarding the safety of beauty products are extremely demanding including banning over 1,300 potentially harmful ingredients.

We operate with conscience and respecting the planet and resources: all products are 100% cruelty-free and vegan, certified by PETA, our formulas are biodegradable and our packaging recyclable, we minimize the use of water and energy during the manufacturing processes.

Caring about women’s beauty and health is our business, but we’re so much more than a beauty company. {save} recognizes that when women are happy and confident, everyone benefits. That’s why we’re honored to support multiple initiatives empowering women.

Business Website Address
Founder(s), CEO and/or President Joanna Draniak-Kicinska
Founder Story
It is no secret we live in an era of tight schedules, fast decisions, pressure to succeed and serious information and sensory overload. At {save} we want to get back to a more natural rhythm of life and get rid of the chaos- we simplify, declutter in order to make space for the most meaningful people, places, and things. For me, this means my husband, best friend, and business partner, Michal, and our two wonderful daughters.

With Michal’s help, I decided to launch a skin care brand in the US that is an answer to this need that I also felt as a woman, a CEO, a wife and a mother. I grew up in the beauty industry, watching and learning as my mother built a successful cosmetics company in Europe. I wanted to create simple formulas, without unnecessary additives and chemicals, inspired by natural resources, while still feeling confident that women don’t need to choose between safety and effectiveness of products.

{save} was born from my passion for clean beauty, my passion for empowering women, and my passion for serving others. For more information related to our efforts in social responsibility and sustainability, please visit our website at www.saveskincare.com and see “Our Impact”.