Yonderwear

Because folks need time to be outside,

Yonderwear makes underwear you can wear outside.
No, Not like that.
Unlike performance underwear that isn’t comfortable,
or lifestyle underwear that doesn’t perform,

Only Yonderwear is designed to move with you, not
against you. It’s the first step on a better run, a longer
hike, a smoother ride, and a better life outside.

That means when you’re outside, you won’t be
thinking about your underwear.

Business Website Address

Founder Image
Founder(s), CEO and/or President Natalie Riha and Ariel Mieling
Founder Story
Our story started with a trail run. Well, not just one run. Again and again, our founder Natalie would go out running to clear her head, but unfortunately, her underwear had different plans. They rode up. They worked their way into some uncomfortable places.
And soon, it was all she could think about.

Natalie went through at least 60 different pairs looking for better underwear for outside activity. When she didn’t find them, she teamed up with her friend Ariel. Together, they decided to make Yonderwear.

So, off they went on a journey to study bottoms, gather intel about chafing, attend trade shows
on fabrics (yawn), and otherwise immerse themselves in... well... people’s pants. All in the name
of keeping your underwear out of your crack and off your mind.