SWOOP.
Born in Alaska. Built by a nurse. Made for women who never slow down.
SWOOP is an Alaska-born lifestyle brand redefining what functional, flattering clothing can feel like. Founded by emergency room nurse Virginia Peterson, SWOOP was born from one simple truth — women deserve clothing that keeps up with real life. After too many 12-hour shifts in uncomfortable gear, Virginia started designing apparel that moves with women instead of against them.
From the mountains to the hospital floor, and every wild, wonderful place in between, SWOOP designs pieces that are equal parts style, comfort, and function. Our best-selling tunics, bras, and lifestyle layers are made for women who work hard, play hard, and live in between — women who want to show up fully without sacrificing how they feel.
As a women-led and Alaska-inspired brand, SWOOP celebrates the strength, humor, and individuality of women everywhere. Every pattern, every fit, and every stitch reflects our belief that when women are comfortable, they show up differently — for themselves and for their communities.
Move Freely. Live Boldly. Always Be Swooping.
Virginia Peterson spent 15 years as an emergency department nurse before creating SWOOP. After too many long shifts in uncomfortable clothing, she decided to design something better — apparel that could handle the intensity of a 12-hour shift and still feel great after.
What started with one bra has grown into a lifestyle brand for women who live life on the go. Drawing inspiration from her Alaska roots, Virginia infuses every design with practicality, playfulness, and purpose. Her mission is simple: to help women feel good in their skin and unstoppable in their day — from work to weekend and everywhere in between.