Frequently asked questions

There’s Cyber Monday, Small Business Saturday, Giving Tuesday, so why not Women-Led Wednesday? This holiday season, we’re encouraging people shop women.  We launched the first Women-Led Wednesday in 2018 in efforts to support and empower female leadership and work towards a more gender-balanced economic landscape. #WomenLedWednesday #ShopWomenLed

Wednesday November 27th, 2024 (the day before Thanksgiving every year)

Women-Led Businesses: We love the saying “rising tides lift all ships” so, let’s support and cross-promote the women in our communities who are doing this damn entrepreneur and leadership thing! The future is female, so we’ve created Women-Led Wednesday to get a jump start on things. As more and more women are stepping up, we want to help grow and support their initiatives, elevating more women (and those who identify as women) into leadership positions.

In this fifth year, Women-Led Wednesday will continue to focus on consumer products brands and retailers that are shoppable nationwide. We’ve also added a non-profit component open to all non-profits that are geared towards women (women’s health, women in business, women’s rights etc) and finally Travel & Experience brand category open to brands that have a national+ reach. If you fit this criteria, submit your brand info here.

If you don’t fit this criteria, please join our newsletter and we will keep you updated on all things Women-Led Wednesday, including our future growth into new categories of business. Thanks so much for your support and help getting the word out in the meantime.

At this time, anything beyond consumer products brands and retailers are not a fit for the Women-Led Wednesday directory. If you're a B2B service provider, technology or similar and would like to join in and support in other ways, I'd love to hear from you. Please reach out directly, here, rather than filling out a directory listing.

Women-Led Wednesday is inclusive of all women, cis-women, trans women, non-binary, genderqueer folks and beyond who are working towards a gender-balanced economy.

We encourage anyone and everyone to join us and support women this holiday season. A couple ways you can join in!

1) Shop from the list of women-founded, -led brands and e-tailers here.
2) Share our mission with your friends via social media with @womenledwednesday, #WomenLedWednesday & #ShopWomen or direct them here to womenledwednesday.com
3) Follow us via social media.
4) Bonus: You’re a journalist? Help us spread the word with some editorial love.

We’re working on that! We will follow up with all participating women-led brands with assets to help promote Women-Led Wednesday in the upcoming weeks. To start, if you’re a brand and would like to be added to the site, please fill out the brand/business submission form on the "Join Us" page here.

We’re thrilled you’re interested in learning more. Please don’t hesitate to reach out through the contact page, here.