ALLY Shoes
ALLY Shoes is an innovative fashion brand by women for all women. We solve women’s literal pain point - delivering power heels minus the pain. Now we have implemented the same comfort technology into the Forever Flats. The long term vision is to become the go-to-accessible luxury and functional fashion brand. We’re more than great shoes, we’re mission-driven and committed to empowering women through fashion and innovation. Our vision is rooted in an inclusive approach to sizing and design for women. Our brand celebrates women and all of the major milestones in their lives, from their first day at work to their wedding.
Founder Samantha Dong always wore heels to work and then she injured her toes climbing Mount Kilimanjaro. She couldn’t wear heels without pain and that’s when it hit her ‘Why do heels have to hurt in the first place’. Why did it take so long for the footwear industry to create a solution for foot pain? Given the societal staple that heels have made - it’s profitable and there’s been a lack of drive to innovate in women’s best health interest. Samantha and her team addressed this head-on and even accomplished the difficult feat of making a pointed-toe silhouette that doesn’t hurt. Heels are perceived as a status and power symbol in society and they are also assumed to always hurt. We have shaken that standard and hope to spread the word that through innovation and design you can still have style and not compromise on the health of your feet.