Saalt

sustainable period care accessible to everyone. We support individuals to make better choices for their menstrual health through stigma-breaking branding and an industry-leading product line that offers modern, reusable products to the mainstream consumer. In an era where disposable products yield more profit, Saalt offers only reusable products that are healthier for both consumers and our planet. We also believe that business governed by strong ethics creates a powerful vehicle to bring about positive change. As a certified B Corp, Saalt allocates 2% of revenue to donate improved period care to areas with the most need, and funds initiatives in menstrual health, girls education, and environmental sustainability. Since Saalt’s launch in 2018, Saalt has donated over 45,000 period cups to underprivileged women and girls in 50 countries to help them confidently manage their periods, stay in school, and lift themselves out of poverty.

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Founder(s), CEO and/or President Cherie Hoeger
It started with a phone call to my aunt in Venezuela. She explained to me that due to the country’s political instability at the time, there were huge shortages of basic consumer staples like pads and tampons. (Now that we’ve gone through this pandemic, we’ve all experienced just how fast store shelves can clear!) My family there had to go months without period care. I immediately thought of my 5 daughters and what I would do in that situation. Our unsustainable dependency on disposables kept me up at night, so I started looking into reusable options. That’s when I was introduced to the menstrual cup. I was immediately sold on the benefits—comfortable, healthier, could be worn for 12 hours (wow!), and could last up to 10 years when manufactured with premium, medical-grade silicone. I purchased a few to test but could never find one that I was confident enough to recommend to friends and family. That’s when I roped my husband into helping me design a menstrual cup that met all my ideal criteria. We saw an opportunity to take a highly stigmatized product in the already stigmatized category of period care, and showcase it in a beautiful and sustainable package for the simple, planet-saving, and more comfortable product that it is.