Hootie Hoo Inc

Hootie Hoo is a woman-owned brand offering top-tier technical apparel for children and their families. We firmly believe that many lifelong habits and valuable lessons are cultivated through outdoor experiences. Our passion lies in creating high-quality gear designed to empower children to “Outplay The Elements”.

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Founder(s), CEO and/or President Claire Zhu
Claire has 20+ years of experience working in the garment and outdoor industry, including 9+ years as senior product manager at Burton Snowboards global headquarters. Claire has experience in technical product design & development, merchandising, vendor management and sourcing.

A proven expert in the outdoor industry and a loving mother of 2, Claire founded Hootie Hoo in 2021, with a vision to design high-quality technical products that would keep kids outside longer.

Claire believes kids deserve gear as technical as adults. She believes in more green time and less screen time and protecting the playground we know as the Planet Earth. Hootie Hoo is a company built on these principles.