Why we support
Women-Led Businesses
When we support women entrepreneurs, we advance innovation, economic growth, and empower women financially.
Women make up
more than half of the professional workforce
Yet women make up less than 10% of CEOs
in S&P 500 companies
More facts about women in the workforce
25%
The percentage of gender-diverse company performance that's above the industry median.
63%
From 2020-2022, female-identifying workers represented 63% of the total loss in the workforce.
57%
In 2022, Black and Latinx women were unemployed 57% more than White women.
2.2%
The percentage of Women-Led startups that represent the $150B funding invested
by VCs annually.
What the experts say
Yes to gender diversity
"More gender diversity, particularly in corporate settings, can translate to increased productivity, greater innovation, better decision-making, and higher employee retention and satisfaction"
- Morgan Stanley study on gender diversity at leadership levels
Gender diversity is good business
"In essence, companies that screen better for gender diversity metrics are higher quality companies using our other standard financial metrics"
- Adam Parker, Chief U.S. Equity Strategist
What is Women-Led Wednesday?
There’s Cyber Monday, Small Business Saturday, Giving Tuesday, so why not Women-Led Wednesday? This holiday season, and all-year-round, we're encouraging people to shop at Women-Led businesses.
Frequently asked questions