Generation Sport

Generation Sport makes high-performance sportswear for powerful, active women - building confidence through movement and sisterhood to keep the next Generation of women and girls in the game. Founded by an Olympian and designed by women, we understand firsthand the power of sport to uplift young women in all areas of life – not just on the field. Sports & movement are a pathway to self-discovery, confidence, lifelong friendships, and personal strength. Our performance-first sportswear is made to fit, flatter, and support powerful athletic builds. Roomier silhouettes for freedom of movement. Strategic seams that flatter, don’t constrict. Chest and arm openings actually tailored for muscular builds. We know what makes us feel comfortable and confident, so we made gear to move with you at the top of your game.

We're on a mission to keep the next Generation of girls in the game. 1% of all sales donated to provide sports bras for girls in need, and our profits are reinvested to provide programming and workshops to keep girls confident in sport.