Cassiopeia

We're Cassiopeia: a new home to connect with other cyclists, explore your personal style, build confidence, and reach new personal bests. Our selection of cycling apparel, lifestyle clothing, and perfect gifts for active friends will have you looking and feeling your best.

We're here for all, but ladies first, because we deserve a space to shine.

Business Website Address
Founder(s), CEO and/or President Diana Freeman
Hi! I'm Diana, and I love to ride bikes. I'm here because I dream of a space where women can thrive, a place to start and end our rides finding community and gaining confidence. This space didn't exist, so I am building it, but not without your help.

Like many of you, I found the sport when I really needed it. My whole adult life, I threw myself into a corporate career at the expense of my mental, emotional, and physical wellbeing. I was overweight, depressed, and stripped of my inner confidence - so I knew something had to change. In 2019, I embarked on a weight loss surgery to lose 125 pounds. Then, the pandemic hit, giving me time and space to figure out what I wanted in life.

Through these challenges, I gained so much more: my love of cycling, a newfound fearlessness, and a new home across the country in Boulder.

Cassiopeia is a continuation of that forward momentum in my life. We all deserve to live unapologetically, fearlessly, and feel confident as hell doing it, and Cassi is here to help.

We can't wait to connect with you next time you stop by (either virtually or IRL) and learn what keeps you pedaling forward and how we can help.