MAÄT
MAÄT is a female-founded, New York-based activewear brand that designs innovative products to address unmet needs in the activewear space from a female POV. Our mission is to support women in fully stepping into their power with the products we make, the content we create and the events we organize. We remove the obstacles to reaching your highest potential.
MAÄT co-founder Fiona Devaney has been a yoga instructor for over 20 years, and has seen first hand how disruptive it can be when a student has to reach for a blanket or fold over a mat or towel throughout a yoga class. When she suffered a knee injury a few years ago, she began looking for a way to get back to her yoga practice while still protecting her knee. When she searched for a solution, she found few options other than bulky knee pads that restricted movement and were just plain ugly. All of the choices seemed to be designed for men, even though studies have shown that female athletes are up to 9X as likely to suffer a knee injury as male athletes (NIH). She began speaking to other women who faced similar issues - women coming back to the mat from knee injuries, or just those with bony or otherwise sensitive knees. They all said the same thing - they would do anything they could to protect their knee to prevent discomfort or possible further injury. She knew she was onto something. She created the MAÄT 1.0 Legging - a patented performance legging with built in knee padding to cushion and protect your knee during your workout. It's the first of many innovative products to come.