Imbustalo
The name Imbustalo translates from Italian to English as "bag it," encapsulating our vision of combining elegance with practicality.
Late in 2022, I was searching for a cute gym bag and couldn’t find one I truly loved. I’ve always lived in athleisure and love finding pieces that make me feel confident, but when it came to bags, nothing fit my style or lifestyle. As a dedicated athlete chasing my Pro card, I wanted something unique, a bag that matched the energy I brought into every workout.
What started as a simple passion project to design my own gym bag quickly turned into something much bigger. I launched our website on January 1, 2023, and Imbustalo (Italian for “bag it”) was born. Our bags are designed by yours truly, created to empower women to feel strong, stylish, and confident the moment they walk into the gym. I wanted every bag to feel like an extension of your power suit... gym-style edition.
But I quickly learned the bags were so much more than gym companions. Customers began using them for weekend getaways, outdoor adventures, pool days, and everyday life. That versatility sparked the growth of our collection. Today, Imbustalo has expanded beyond our signature gym bags to offer tote bags, fanny slings, duffel, and crossbody bags, all crafted for active, on-the-go lifestyles.
Most recently, we partnered with a nonprofit to introduce reusable shopping bags, supporting a more sustainable future while staying true to our mission of empowering movement and everyday living. We’ve also had the pleasure of collaborating with like-minded companies that share our commitment to active lifestyles, creativity, and eco-conscious choices.
What began as a search for a cute gym bag has grown into a brand I’m incredibly proud of. It's a brand aimed to inspire confidence, encourage movement, and make active living stylish, functional, and fun.
What started as a simple passion project to design my own gym bag quickly turned into something much bigger. I launched our website on January 1, 2023, and Imbustalo (Italian for “bag it”) was born. Our bags are designed by yours truly, created to empower women to feel strong, stylish, and confident the moment they walk into the gym. I wanted every bag to feel like an extension of your power suit... gym-style edition.
But I quickly learned the bags were so much more than gym companions. Customers began using them for weekend getaways, outdoor adventures, pool days, and everyday life. That versatility sparked the growth of our collection. Today, Imbustalo has expanded beyond our signature gym bags to offer tote bags, fanny slings, duffel, and crossbody bags, all crafted for active, on-the-go lifestyles.
Most recently, we partnered with a nonprofit to introduce reusable shopping bags, supporting a more sustainable future while staying true to our mission of empowering movement and everyday living. We’ve also had the pleasure of collaborating with like-minded companies that share our commitment to active lifestyles, creativity, and eco-conscious choices.
What began as a search for a cute gym bag has grown into a brand I’m incredibly proud of. It's a brand aimed to inspire confidence, encourage movement, and make active living stylish, functional, and fun.