Plant-based lip color & care. Lipsticks that are 100% naturally derived. Pigments derived from vegetables.
Founder Story Ada Hsieh (Ay-duh Shay) is the founder of Ada Lip Beauty, a clean lip beauty brand redefining wellness. A finance “bro” working on a trade desk at a hedge fund in Manhattan by day, at night, Ada is a self-taught special effects makeup artist. During her creative sessions, she can get lost for hours creating makeup that’s more akin to art than day-to-day looks. It was during these creative sessions that Ada eventually found herself; in the midst of everyday chaos, getting creative with makeup quietened her mind, making her path become clear and focused. She found her voice and purpose in life: to create a truly clean lipstick line that honors one’s body and provides a clear path back to one’s authentic self. As such, Ada Lip Beauty was born.
