WE ARE A COMMUNITY AND LIFESTYLE BRAND BUILT AROUND OUR PASSION TO PURSUE PLAY
We believe that joy is to be found when we have a mindset of play - be it as an approach to activities, hobbies and careers. Of course there is merit to excelling in math, science, language arts and other subjects...but we believe the best subject to excel at is play.
Founder Story My family was visiting some friends in Tabernash, CO and my daughter, Holland, met a new group of kids for the first time. Shortly after that, I overheard her sharing with them that she had just moved up to the Advanced Math in 3rd grade.
She confidently shared this and then went on to say, “I’m now in Advanced Math, Advanced Reading...well pretty much Advanced everything but Advanced Recess. But if they had it, I’d make it for sure because I’m really good at playing.”
At first, I just kind of laughed and shook my head, but her words really hung in my mind and I felt they were really beautiful and a well articulated concept.
