Alpine Fit

Versatile, fit-forward adventure apparel for modern backcountry and travel adventures.

Alpine Fit designs technical, beautiful apparel built for women who move—on trail, on the road, and through everyday life. Founded in Alaska and now based in the Pacific Northwest, we obsess over inclusive fits, premium performance fabrics, and problem-solving details that help you feel confident, comfortable, and dialed anywhere your adventure leads. Our pieces are lightweight, odor-resistant, quick-drying, packable, and made in the USA in small batches using sustainable materials.

Whether you’re chasing alpine sunrises, sneaking in a lunchtime hike, or hopping a flight with everything layered just right, Alpine Fit gives you gear that feels custom-made for your body, your pace, and your values.

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Founder(s), CEO and/or President Jen Loofbourrow
Jen Loofbourrow is the founder and designer behind Alpine Fit, a women-led adventure apparel brand rooted in Alaska wilderness and now thriving in the Pacific Northwest. A lifelong hiker, traveler, and fabric-technology nerd, she started Alpine Fit to solve the real problems women face outdoors: inconsistent fits, sweaty fabrics, and layers that just don’t keep up.

Jen leads with curiosity, creativity, and a no-nonsense love for technical details. With a background spanning materials development, lingerie retail, and women’s outdoor apparel, she’s obsessed with inclusive fit options, odor-fighting performance fabrics, and creating pieces that are as beautiful as they are functional. From pattern development to wear tests to chatting with customers at events, she brings a caring, grounded, people-first approach to everything she does.

Her goal? To help women step into their adventures feeling confident, looking dialed, and wearing apparel that finally performs as hard—and as beautifully—as they do.