Alpine Fit

Hike, Ski, Adventure - Comfort and Fit Essentials, Made in USA, fit options for body shapes, odor-eliminating fabrics, UPF 50+ and merino wool.

We make gear that provides you and your body with all-day comfort for a variety of conditions. We design versatile styles for your favorite activities, spanning all four seasons, in two body shape fits for sizes xs - xxl.

From design to field testing in Alaska, our products are built for the outdoors - wherever your daily or multi-week adventures take you. From hiking to biking, spectating your kids’ sports, to running, skiing and camping, we have essential gear to ensure your comfort even if the weather or your activity of choice have other ideas.

Business Website Address

Founder Image
Founder(s), CEO and/or President Jen Loofbourrow
Founder Story
Jen has worked in various roles in the outdoor and apparel industries from getting her start as a materials developer at lululemon in Vancouver, to retailing lingerie and swimwear in a store she opened during some years abroad in Ireland, to wholesale and operations manager at Swedish women's brand Skhoop in Anchorage, Alaska. Her experience in the industry and the outdoors in the backcountry of Canada and Alaska has given her an appreciation for good-fitting technical apparel that is comfortable for all day wear. She draws together these passions in Alpine Fit to develop fits for different body proportions based on more than the usual singular fit model, made with special anti-odor fabrics that work with you on your adventures for days on end. She cares deeply about people, community, family, and the outdoors. She balances her time with her family (spouse, 2 kids and pup) with time in the workshop and out in the mountains testing Alpine Fit! Jen and Alpine Fit won Title Nine's annual Movers and Makers Pitchfest Outdoor Edition 2021. She is delighted to be a part of the growing movement here with Women-Led Wednesday alongside so many awesome women-led brands.