Take care of yourself on purpose so you can take on anything. A fave of tennis legend Venus Williams, Asutra offers natural remedies for pain, sleep and rejuvenation. As seen in O Magazine, People, Town & Country, Real Simple. Self-care isn’t selfish, it’s important. No animal testing; paraben-free.
Asutra is women-owned and women-led. We’re able to create products that help women because we’re made up of amazing women. As global tennis champ Venus Williams says, “I use Asutra to stay at the top of my game—because it works.” Venus was so passionate about our products, she joined our team as part owner and Chief Brand Officer.
Founder Story Stephanie is Owner & CEO of Asutra, where we're passionate about helping people take care of themselves on purpose so they can get the most out of life – what we call active self care. Asutra offers over 50 organic, natural products – from natural solutions to help with pain relief and sleep to skincare to bath & body – so you can care for yourself the way you want.
At Asutra, we’re proud to provide good jobs with career pathways at a living wage with benefits. Asutra is woman-owned and women-led; 73% of our team are people of color; and 100% of our staff would recommend Asutra as a great place to work.
Stephanie is an enthusiastic board member of Equality Illinois, which advocates for LGBTQ rights; and Naturally Chicago, which creates an ecosystem for natural products companies to thrive. In her spare time, she’s an avid urban gardener who grows everything from tomatoes to lilacs.
