BLUE ADAPTATION

WHERE THE WILD THINGS ARE.

OCEAN-INSPIRED, SCUBA DIVEMASTER-DESIGNED, SUSTAINABLE SWIM + ACTIVEWEAR

Blue Adaptation offers environmentally-conscious, UV protective, swim & activewear inspired by nature. Our printed apparel features beautiful reproductions of some of the most wonderful creatures in the sea – each piece set apart by exclusive animal prints that mirror the underwater world.

THERE'S PURPOSE BENEATH THE SURFACE.

We focus on the conscious creation of sustainable apparel; utilizing both eco-friendly printing methods & recycled fabrications for our ethically made products. In addition to donating a portion of proceeds to marine conservation initiatives, our eco-apparel serves as a great conversation piece that allows the wearer to share what they love with others. If we can inspire people to care about the ocean, we can help protect the species that live there.

Business Website Address

Scuba Diving
Founder(s), CEO and/or President Jamie
Founder Story
BLUE ADAPTATION was dreamt up whilst living on a remote island in the middle of the South Pacific & immersing myself in the ocean every day. My retreat from the hustle & bustle of NYC allowed me to reconnect to the natural world & discover what truly lights me up inside.

I was so enamored with everything I encountered on my dives, I felt compelled to share the beauty of the underwater world with others. With my fashion background in tow, I combined my appreciation of creative & thoughtful design with my deep love of nature, which resulted in a true passion project; a love letter to the ocean, or what I like to call BLUE ADAPTATION.