Draw & Fade Modern is a women's golf brand whose mission is to make golf more inviting and welcoming to the game's diverse players. Through on-course initiatives, creating a community to empower women and beginner golfers, highlighting like-minded brands/individuals and developing fashion forward, functional golf wear we are changing the conversation around golf and developing a more inclusive environment.
Founder Story I’ve had a golf club in my hand ever since I could stand. My dad taught me to play when I was little, and it has been our bonding point ever since. In high school, when my dreams of playing soccer were crushed by four separate torn ACLs, it was the recovery-friendly sport I turned to for my athletic outlet. And four years ago, it was the first-date that my now husband took me on after we met in San Francisco.
Like many golfers, I have my ups and downs with the sport. Getting frustrated on the days when my swing isn’t right, but falling in love with it all over again after I hear the perfect ‘ding’ from hitting it square on my driver.
Yet even after 20+ years of playing the game, I’ve never understood a few things about golf:
-Why I needed to change my gender in order to post scores from the back tees at most courses
-Why many courses dictated which tees are for men and women
-Why some people assume I am at a course to watch my dad or husband play
-Why florescent pink clothing is seemingly always on trend for women’s golf wear
In my years of playing golf and making friends in the game, I’ve come to realize these problems are not unique to me. Golf has long been an exclusive sport, and it’s time for that to change.
I used to think that when I was older and had the time I would try going pro, but then I remembered how terrible I am at putting. SO, I did the next best thing – I started an inclusive golf brand with a mission to eliminate all the things I’ve never understood about golf. Our goal is to make sure everyone feels comfortable on the golf course, and our first step is creating great clothing options for female golfers. D&F Modern's mission is to create a more welcoming and inviting environment for anyone and everyone who wants to play the game.
