DressWeights
DressWeights™ are a reusable, adehsive miscroweights that when worn on the interiror hem of a flowy garment, prevent clothing from flying up in the wind a la Marilyn Monroe!
Our goal is to instill a feeling of confidence and empowerment in the DressWeights™ wearer.
These infamous wind blown moments need to be a thing of the past which is why we invented a solution for women everywhere who love the liberating feeling of wearing a fun, flirty and flowy dress but also want to feel empowered rather than vulnerable and exposed as they strut around in their flowy frocks.
The idea of DressWeights™ was born in the West Village, New York City in the spring of 2012. I was at a friend’s rooftop barbecue one afternoon, not too far from the Hudson River. Like thousands of my fellow New Yorkers, I love wearing flowy and flirty dresses, especially during those sunny and warm New York City days that seem so few and far between.
At the barbecue, I was hardly able to enjoy myself without being self-conscious about my dress blowing up a la Marilyn Monroe. My friends made me acutely aware of this faux pas which didn't help the situation. It was between sips of wine and burger bites that I conjured up the idea of a weighted hem so that I and my fellow dress and skirt wearers could continue to rock flowy frocks on windy days.
At the barbecue, I was hardly able to enjoy myself without being self-conscious about my dress blowing up a la Marilyn Monroe. My friends made me acutely aware of this faux pas which didn't help the situation. It was between sips of wine and burger bites that I conjured up the idea of a weighted hem so that I and my fellow dress and skirt wearers could continue to rock flowy frocks on windy days.