Freshette

The Original Female Urinary Director

Business Website Address
Founder(s), CEO and/or President Vanessa Ivie
Founder Story
Our mission is to provide freedom to “go” anywhere, anytime - empowering women during life’s adventures, challenges, and everything in between.

To us, the Freshette means confidence, independence and freedom – whether it be to pursue your outdoor dream adventures, to go about your day-to-day routine, or to recover from surgery or injury. The Freshette has become a trusted and valuable companion to many of you and we couldn’t be more grateful.

We’re a woman-owned small business backed by a family team that keeps things running smoothly. Our company, International Sani-Fem, Inc. was established in 1977, with the very first Freshettes being sold that same year. Since then, the Freshette design has just gotten better over time! With input and feedback from women all over the world, we’ve enhanced the design and successfully secured multiple design patents.