FunLuvin’ Fleecewear

FunLuvin' Fleecewear is a performance apparel company that is designed for every part of your outdoor lifestyle. It is an outdoor oriented clothing brand that is perfect for all adventures.

Business Website Address

Founder Image
Founder(s), CEO and/or President Kelli O'Keefe
Founder Story
The idea to start my own clothing company came to me while on a river trip in Alaska. I thought it would be fun to create functional clothing to be worn while guiding river trips. I returned home from Alaska, acquired a serger and sewing machine, learned how to sew (thanks to my aunt), made some prototypes, and started sewing away!! I started out sewing each and every garmet, but eventually I couldn't keep up with the demand and was able to establish manufacturing in Colorado. Over the years my products have evolved, and I am now selling fleece skirts, fleece shorts, coffee talk blankets, cuddle buddies (paco pad covers), beanies, hats, and sun hoodies. When I'm not working in Fleeceworld, you can find me on the river! For the past 15 years I have been lucky enough to guide multi day river trips in the Grand Canyon, The Middle Fork of the Salmon and Main Salmon River, and on the Zaqu and Salween River in China. The river holds a special place in my heart, and I will continue to guide river trips because it is where I am inspired and it feeds my soul. I am fully committed to growing FunLuvin' Fleecewear as a brand that everyone should know about. My products should be an essential piece of clothing on all adventures!