GOFLUO

GOFLUO bridges the gap between high-visibility functionality and cheerful, fashion-forward design.
Our mission is to brighten everyday life through accessible, eye-catching reflective wear that stands the test of time.

We invented THE BODYGLOWER — stylish reflective vests that make you visible to drivers from up to 500 feet away. By combining function and fashion, GOFLUO makes safety look good for all people on the go.

Business Website Address
Founder(s), CEO and/or President Julie Vets
As cities grow busier and micro-mobility rises, being visible on the road has become essential. Yet, as a fashion designer and mother, I couldn’t find stylish, functional high-vis clothing to keep me and my kids safe while going to school. That frustration sparked GOFLUO — born from a simple question: Why can’t safety look fun?

What started as a personal mission to combine fashion and function has grown into a movement to make visibility beautiful — empowering everyone on the go to shine, safely and confidently.