GU Energy Labs
We believe eating is training. Which is why, for over 25 years, we've been driven to answer three simple questions: What to eat? When to eat? How much to eat? We ask these questions over and over again... during training, on the trail, in the lab, at the end of a marathon, before a triathlon, in the feed zone, during halftime, at the summit, in the gym... and what have we learned? A lot.
Our innovative spirit has continued to drive us toward new recipes and tweaks informed by the latest scientific research. It’s driven us to expand with products that solve our body’s need for optimum hydration and effective recovery. But through it all, we haven’t stopped asking those three simple questions… what to eat, when to eat, and how much to eat.
Amongst all this innovation, the two letters G, U, bring us back to our roots. They remind us to keep it simple… give our bodies only what it needs, when it needs it, as quickly and easily as possible.
