Hootie Hoo Inc

We believe kids thrive best outside and deserve gear as advanced as the stuff made for big people. We couldn’t find it, so we started making it. Our gear is made with the world’s most advanced materials, so kids can play happy in even the coldest, wettest, worstest weather. We are Hootie Hoo. Outplay the Elements

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Founder Claire Zhu
Founder(s), CEO and/or President Claire Zhu
Founder Story
Claire has 16+ years of experience working in the garment and outdoor industry, including 9+ years as senior product manager at Burton Snowboards global headquarters. Claire has experience in technical product design & development, merchandising, vendor management and sourcing.

A proven expert in the outdoor industry and a loving mother of 2, Claire founded Hootie Hoo in 2021, with a vision to design high-quality technical products that would keep kids outside longer.

Claire believes kids deserve gear as technical as adults. She believes in more green time and less screen time and protecting the playground we know as the Planet Earth. Hootie Hoo is a company built on these principles.