Inklings Baby

Name: Inklings Baby
Address: Randolph, NJ
Telephone: 973-932-0136
Price range: $$

Inklings Baby is a majority women, part LGBTQ owned brand that creates colorful, quirky baby toys and infant novels based on imaginary friends.
Our dream is to create a brand that supported our beliefs and helped to make the world a better place.
We believe the celebration of diversity starts in the nursery.
Each infant novel tells the story of how a bored baby imagines her new best friend to go on amazing adventures with. Inklings are activity toy focused, unique and gender neutral. The babies in each of our infant novels are of a different race, gender and family dynamic.
Inspired by the wacky, cool toys and tv shows we watched as kids in the 80s, we wanted to bring back the idea that it is ok to be different, to be creative and to use your imagination to the fullest.

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Founder(s), CEO and/or President Aim & Lex

Best friends since high School, Aim & Lex started Inklings in 2018 after Evie, Aim's daughter was born. Evie received boring grey bunnies and basic brown teddy bears as gifts. Where were the cool, weird, colorful toys that we played with as kids in the 80s? From there, the idea for Inklings was born.
With a successful Kickstarter to fund the production of our first character Ollie the Oddball Oddbird, Inklings Baby officially launched. Inklings now includes 6 characters, plush and infant novel sets, activity toys and apparel. We met the amazing team behind the Real Mama Bears which educates, empowers and supports the LGTBQ community. Inklings joined their Legacy Collective Giving Circle as well as proudly showcases their logo on all our packaging.