JoJé Bar
JoJé Bar was created by Jess Cerra, a professional cyclist, private chef, author and exercise physiologist. By combining her passions and experience, Jess knew she could create an energy bar where nutrition quality and taste were not mutually exclusive. So she went to work in her kitchen with one goal in mind: strike the perfect balance and build a delicious tasting source of energy that our heart wants and our taste buds enjoy. Her vision of balance is a lifestyle made with delicious, nutritious foods and a passion for being active, healthy, and fit.
JoJé Bar is for everyone, from the endurance athlete to the recreational enthusiast to the busy professional. We all rely on natural and real-food ingredients to provide the fuel we need to conquer our workouts and complete our daily projects.
JoJé Bar stands out from similar products with these features:
Baked on a baking sheeting in a convection oven, like a cookie, to guarantee it is simply the best tasting bar.
A balance of simple and complex carbs for a steady release of energy, without highs and lows.
The right amount of healthy fats needed to fuel endurance activities.
Protein from real food sources, keeping energy levels steady, without upsetting your stomach.
A texture that is soft, moist, and easy to eat without being overly sweet.
Packed full of macronutrients and calories, weighing in at 2.2 ounces yet fits easily in your gear.
Performs as a meal replacement / supplement, campsite breakfast, or trailside snack.
Guaranteed to satisfy that afternoon craving with our real food ingredients that satiate any appetite.
More nutritional quality than a cookie or baked good, and zero sacrifices on taste.
Low sugar to carb ratio. In fact: one JoJé bar has less sugar than most 6 oz containers of Greek yogurt.
Size is right to easily fit in your travel gear.
Provides sustained energy so you’re less likely to graze on empty calories throughout the day.
Fun flavors that kids and adults love. Kids love JoJé bars because they have the taste and texture of a cookie.
Born and raised in the mountains of Montana, Jess grew up embracing the outdoors and the active lifestyles that came with it. After earning a Bachelor’s Degree of Applied Exercise Science at the University of Montana, she went straight into research in athletic performance while completing a Master’s Degree in Exercise Physiology at San Diego State University.. There, in 2007, she was introduced to mountain biking and quickly fell in love with the sport, and her career took off.
She won the XTERRA Amateur National Championship in 2010, propelling her to the professional triathlete ranks the following year. Between 2015 and 2019, she transitioned to a career as a professional road cyclist, competing at the sport’s most prestigious races in the United States as well as Europe. In 2020, she made the switch once again, and currently competes as a professional privateer gravel racer.
While her passion and success in competitive sport blossomed, Jess simultaneously honed her craft in cooking. At the same time she began racing, she amassed a list of clientele that formed the foundation of her personal catering company, Fit Food by Jess, which she still runs today. The connections she made through her various gigs would lead her to become a columnist on nutrition for Triathlete Magazine and Women’s Running Magazine, to whom she submitted healthy and performance-oriented meal recipes every month.
Her lives as a chef and an athlete would eventually collide. Throughout her competitive career, Jess noticed that within the commercial energy bar market there were very few options that had both great taste and the key nutrients one needed in order to perform well. She wanted to change that.
Jess went to work in her kitchen with one goal in mind: strike the perfect balance and build a delicious tasting source of energy that our heart wants and our taste buds enjoy. JoJé Bar was born not long after and has since grown from a goodie shared on the group rides to a product sold nation-wide.
Our JoJé Bar customers are everyone. From the endurance athlete to the recreational enthusiast to the busy professional, we all rely on natural and real food ingredients to provide the fuel we need to conquer our workouts and complete our daily projects.