Kari Traa

In 2002, Kari Traa won an Olympic gold, cementing her position as a world class freestyle skier. But she couldn't find world class sportswear made for women, so she set out to design it herself. She started by customizing her own gear, adding color and other unique touches. The rest, as they say, is history. And it's not only our history, but the history of active, playful, natural, strong, rebellious and confident women everywhere.Today, our mission remains the same; to empower women everywhere to be confident and unapologetically themselves, no matter where their adventures take them. For Her. By Her. Since 2002.