Keaton
Keaton is creating the capsule wardrobe for the future of work. Keaton's Perfect Pant is machine washable, non-wrinkle, and has large front pockets--design details informed by conversations with over 300 women. Keaton’s pant is the first product in a series of women’s workwear essentials that we’re developing in collaboration with our customers. Keaton is not only an apparel destination—we also provide resources for young professional women to navigate the critical early years of their careers on topics ranging from how to dress at work to how to seek a raise.
As a young professional in the corporate world, Melina Flabiano struggled to find clothing for work that made her feel confident and powerful. She found that 80% of women struggle to shop for work and are dissatisfied with their options. She decided to create a solution, informed by feedback from hundred of women. Her designs feature functional details like pockets and easy-care fabrics combined with flattering silhouettes and wear-everywhere styles.