Kinflyte
Kinflyte creates innovative posture sports bras and activewear. Our technical apparel solves the problem of form and function, providing genius comfort and support for back, shoulders, neck, and bust. We're a size inclusive brand (XS to 7XL, A to M bra cup support) focused on sustainability, and our mission is to help every body move better. Our patented posture system is in the unique design, patterning, and detailed 3D construction - promoting body awareness and delivering targeted support to cue a women's body into better alignment.
Vivian Lee loves tackling problems and creating solutions in every industry she has been a part of - consumer tech and interactive software. As a women, she recognized the need for functional apparel in everyday essentials that could help improve posture and body alignment. The idea for Kinflyte was inspired by her own challenges as a working mom. Raising kids, working in tech, and commuting long hours presented a real problem for her back, neck, and shoulders. So, she designed a patent-pending wearable solution working with a veteran performance designer, and did prototyping at a lab in Portland founded by a Nike alum. Vivian has been inspired by all the women she has come across in the development process. She has held multiple fit sessions with women in San Francisco, Los Angeles, Chicago and Portland to iterate and improve designs. And, she consulted with women wellness professionals in physical therapy, pilates, yoga, dance, martial arts, and athletic training.