LOU.EARL
LOU.EARL is a women’s luxury footwear brand offering high-quality, classic Italian-made shoes at an accessible price point. Every style is handcrafted in Italy using the finest leathers — elegant, timeless designs that don’t compromise on craftsmanship or your budget. Founded and run entirely by a female designer with over 30 years of experience in the fashion industry.
I was born and raised in Alaska, the last place you’d expect a desire for fashion to take root. My mother had a background in fashion, and she introduced it to me at a very young age. I was sewing clothes for my dolls — and winning purple ribbons at the state fair for them. After moving to the lower 48, I continued private school and afterwards ended up studying photography, and later apparel design. I was extremely focused and immersed into both passions, always eager to learn more, and curious about the possibilities of what I could create.
It was almost nearly 2012 when I left my position as Senior Designer at a well-known American footwear brand. I used my connections in China that I had made from working for other companies for 12 years, to create a few samples for me. LOU.EARL began out of desperation as the job market had taken a toll that year, but it was created out of confidence and knowledge of the industry; it was about what people wanted, what I saw missing in the market, and where I knew my strengths were, and that was absolutely fashion and original design.
LOU.EARL was born from a simple belief — that a woman shouldn’t have to choose between quality, originality, and price. Every shoe is carefully designed by me and handcrafted in Italy using the finest leathers and materials. Classic, considered, and made to last.
I run every aspect of this brand myself.
My brand motto is; stay cool . be original
I believe that individuality and originality is the most important thing that one can covet for themselves. It's what sets us apart from one another, but it also brings us together as we love and respect the diversity that we all have to offer.
It was almost nearly 2012 when I left my position as Senior Designer at a well-known American footwear brand. I used my connections in China that I had made from working for other companies for 12 years, to create a few samples for me. LOU.EARL began out of desperation as the job market had taken a toll that year, but it was created out of confidence and knowledge of the industry; it was about what people wanted, what I saw missing in the market, and where I knew my strengths were, and that was absolutely fashion and original design.
LOU.EARL was born from a simple belief — that a woman shouldn’t have to choose between quality, originality, and price. Every shoe is carefully designed by me and handcrafted in Italy using the finest leathers and materials. Classic, considered, and made to last.
I run every aspect of this brand myself.
My brand motto is; stay cool . be original
I believe that individuality and originality is the most important thing that one can covet for themselves. It's what sets us apart from one another, but it also brings us together as we love and respect the diversity that we all have to offer.