Machines For Freedom

Challenge yourself, support each other, spread good vibes.

We create high-performance cycling apparel for women who put in serious miles. (Or not-so-serious ones!) Each piece is designed thoughtfully by women who ride. Inspired by the intersection of athleticism and femininity, we strive for a balance between technical performance and streamlined, flattering shapes.

Machines gear feels like nothing you've tried before because it's designed to boost your confidence. How you feel in this kit isn't an afterthought; it's the whole point.

Business Website Address

Founder Image
Founder(s), CEO and/or President Jennifer Kriske
Founder Story
Machines For Freedom was born of necessity. Unable to find a pair of cycling bibs that both functioned well on long rides and didn't make her feel atrocious, Jenn Kriske knew she needed something more. In 2013 she began designing The Endurance Bib, still the most-loved Machines piece in the line. What started in her living room in Malibu has become a brand grounded in the amazing community of women on bikes all over the world.