Niki Roxx Surf
Niki Roxx Surf Line offers women’s surfwear designed for sun protection, comfort, and durability. With UPF 50+ protection, quick-drying, eco-conscious fabrics, and body-positive fits, Niki Roxx empowers women to confidently ride waves while staying protected from the elements. Built to last and perform, the line seamlessly blends style and function for women who love the ocean.
Niki (aka "Nicole") is a dynamic designer and innovator who's known for creating and reinventing brands. She started the popular "Dollhouse" streetwear line and award-winning "NM70" footwear brand and led reinvention efforts at companies such as Anthropologie and AG Jeans.
The award-winning fashion designer wanted cool surfwear. "I searched for bright colors and prints but all I found were boring black wet suits and surfwear built for girls, not women."
Niki got to work. "I started thinking about how women are always on-the-go. A multi-purpose suit can be worn in the water and out of it, to appointments, to work or dinner".
Add in Niki's love of 60's, 70's and 90's fashion and music, and you can see how she created the bold, eye-catching designs of NIKI ROXX.
The award-winning fashion designer wanted cool surfwear. "I searched for bright colors and prints but all I found were boring black wet suits and surfwear built for girls, not women."
Niki got to work. "I started thinking about how women are always on-the-go. A multi-purpose suit can be worn in the water and out of it, to appointments, to work or dinner".
Add in Niki's love of 60's, 70's and 90's fashion and music, and you can see how she created the bold, eye-catching designs of NIKI ROXX.