Oboz Footwear

Founded in 2007, Oboz Footwear builds ‘True to the Trail®’ outdoor footwear inspired by the vast 18 million-acre Greater Yellowstone Ecosystem surrounding the company’s Bozeman, Montana home. This rugged wilderness motivates Oboz to build shoes and boots that deliver unmatched fit, unrivaled feel, and exceptional performance no matter your trail. Oboz also plants a tree for every pair of footwear sold.

Business Website Address
Founder(s), CEO and/or President Amy Beck
Founder Story
Amy joined Oboz as president in April 2019 after leadership positions at Smartwool and Lucy Activewear, as well as Cole Haan. She lives in Bozeman, Montana with her husband, Geoff and dog, Pippa, and will tae any opportunity she can to get outside for a hike or a ski. And during inside downtime, you'll likely find her enjoying yoga and pilates.

Read this Footwear News interview with Amy from September 2021: https://footwearnews.com/2021/business/athletic-outdoor/oboz-president-amy-beck-interview-1203178374/