Paradis Sport

We make performance underwear for athletes, designed by women for women, and made as sustainably as possible. We are the only underwear brand to fit-test our products with elite and pro athletes across a range of sports. We offer a seamless bikini and thong and a natural fiber bikini and thong - all BPA- and PFAS-free - and we have new styles and sizes in development now. Our underwear has won a number of best-in-class awards and comes with a Stay-in-Place Promise, so you can focus on workouts, not wedgies!

Business Website Address
Founder(s), CEO and/or President Sarah Weihman
Sarah Weihman played 3 Division One sports in college and has been running her own architectural and landscape design business for 18 years. When she was no longer able to buy the underwear she had worn religiously for many years, she tried other brands and was disappointed with the options available to women. She enlisted a talented designer and surveyed hundreds of college athletes across 17 sports to collect data for design. Together they developed a seamless bikini prototype and refined it over many rounds of testing with athletes. The Paradis Sport Team includes a roster of 25 elite and pro athletes who serve as ambassadors and help with fit testing and product development, a unique and revolutionary approach. We are the only company in the industry focused solely on making great underwear for female athletes and we are developing more styles and sizes so that every woman can find her perfect pair of active undies.