Poise + Go

Poise + Go is a skincare and wellness brand that focuses on giving individuals an opportunity for time out with no guilt attached. We help our customers discover how to maximise their ‘time out’ ensuring they get the full benefits - inside and out.

We are introducing spa quality products to your home, enabling you to relax, unwind and re-balance whilst working on your skin as part of your weekly routine.

All our products are Vegan, Cruelty Free, SLS and Paraben Free, and there is an Organic Certified range. The products are also eco-friendly using biodegradable materials where possible. The products are manufactured in France and the brand has a strong focus on sustainability, and therefore will only sell products that are manufactured in the UK or in Europe and using has a key focus on sustainability within key supply management.

We have launched the business with four masks and two under-eye masks offering spa quality treatments, so women can incorporate a stress-free period of time, within their busy schedules, allowing them to rebalance and relax.

Working with an expert formulation team in France, the products have been carefully considered, including natural and eco-conscious ingredients and potent serums to give maximum results. They have been tested to ensure they are effective. Serums are used to minimise the use of water, which tackles both product and is aligned with our eco-conscious values

Business Website Address
Founder(s), CEO and/or President Serene Morden McDade
Before launching Poise + Go, Serene was an integral part of launching a prestigious events venue in London.

A self-declared skin care junkie, who has always had challenges with her own skin, Serene has a considerable collection of high-end skincare serums in her arsenal, but nothing that created the same sense of wellbeing she had enjoyed after a facial at a spa. Equally, all the face sheet masks Serene had used before were overloaded harsh artificial ingredients. No environmentally friendly or ethical alternatives were available.

This inspired her to create a luxury spa quality, clean, eco-friendly face treatment mask which allows customers to relax at home while enjoying a high-quality facial treatment.

Although Serene is a beauty outsider, she has vast experience with skin that has been affected by work related stress and fast paced living. Although the brand has launched with skincare products, the line will grow to encompass other well-being products to help women relax & unwind at home and on a regular basis.


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"I came up with the idea for Poise + Go in 2020, in a rare moment of peace away from a hectic schedule. As a busy working mum, I had precious little time to myself, but I still cared about my skin. I wanted a skincare solution that showed great results fast, and didn’t do damage to the environment.

I also saw that too many people weren’t taking enough time out for themselves. That’s when I knew my products could add a little at-home indulgence for busy parents and professionals who were able to grab a precious hour here and there. It seemed to me like too many of us were forgetting to step back, and reboot.

So Poise + Go was born. The range has grown quickly since the start – always with an emphasis on natural, eco-friendly ingredients. We’re making waves, and we want to take you along for the ride"