Ride Force
Ride Force fills a gap in the mountain bike apparel market by offering American made, inclusively sized products that perform at the highest level with designs that are gender-neutral and forward thinking. We believe EVERY BODY should feel badass on a bike and focus on the trail not the fit of your gear.
I’ve always struggled athletically...I'm better known as an artist and not the "sporty" type. I grew up amongst the mountains in Montana yet never truly felt connected to them physically. It wasn’t until I moved to Jackson Hole that I decided to give a summer sport a try. Mountain biking was the first activity that made me feel empowered. I finally found a sport that I was good at and the lessons of patience, looking ahead, and powering through obstacles would transpire into every aspect of my life. But when I went to buy mountain bike apparel, most options were hyper-feminine and too fitted - I didn’t look the way I felt when biking. Ride Force was born out of wanting EVERY BODY to feel badass on a bike while focusing on the trail and not the fit of your gear. I took a major risk launching my business during the pandemic but knew my jerseys would prove their worth and my passion for building this community would spread. Beyond sales, the greatest reward of this business has been seeing others feel inspired and empowered by mountain biking. Ride Force aims to create an inclusive community of bikers; Because if I can do this, you can do this, and we should all be riding together.