RipSkirt Hawaii

RipSkirt is a women's fuss-free lifestyle brand dedicated to providing lightweight, fun, and functional pieces that make you feel like you are living on vacation!

Our flagship product, RipSkirt, is available in multiple lengths, colors, and patterns. It is a multi-tasking travel skirt that is water-shedding, quick-wrapping, light-packing, incredibly flattering, and comfortable. RipSkirt is a "beach to bistro" solution that replaces multiple pieces that women usually pack for vacation.

Each item introduced to our website is "light packing, practical, functional and fun"!

Business Website Address
Founder(s), CEO and/or President Alecia Elsasser
A LITTLE RIPSKIRT HISTORY

It's been said that most businesses begin because someone had a problem they needed to solve. My problem was pretty simple. I love the ocean, but I also have had a life-long desire to cover my bum and thighs when getting out of the water.

Like many women, I didn't want so much "rear" exposure when hanging out around the beach or pool. I like to stop at the store on the way home without completely changing, and I'm not particularly eager to walk around with wet saggy bum marks. Board shorts never fit my body well, and I either had a wedgie or the shorts were falling off. I was jealous of all the great patterns and choices my sons and husband had. I thought, why not a skirt with all the properties and options available in a board short??

I decided to design what I wanted, and after a lot of trial and error, I finally had my first batch of skirts made.

I thought RipSkirt was just a beach cover-up, but I quickly found myself wearing them every day, everywhere. I'm low maintenance, I'm messy, and I have big dogs. (often wet and sandy dogs) Though my kids are now grown, I quickly realized I would have loved to have this skirt when I was wrangling my twin boys and their little sister.

The reviews and requests started rolling in. There were many other low-maintenance, water-loving women, and they too were wearing their RipSkirts everywhere—traveling, hiking, golfing, cycling, running errands around town. They wanted more lengths, more colors, and sizes. That is when it clicked, and I realized what I'd created was an incredibly comfortable and multi-tasking skirt. The water-shedding, quick-drying cover-up, well, that was just a bonus!

I'm happy to say that the "I" in this story is now a team, and we are charting a course based on your input. Our goal is not to be everything to everyone, but to create a few comfortable, practical, multi-tasking pieces that make you feel good about yourself, your day easier, or your holiday more relaxing.

Mahalo for visiting!
Alecia