Our mission is clear: to provide dogs and their humans with more than just treats – we offer a promise of well-being, vitality, and shared adventures. We recognized a gap in the market, a lack of convenient, portable, high-quality options for sustaining the energy of active dogs during their outdoor pursuits. So, we decided to bridge that gap with innovation and a whole lot of love.
Ryōken Instinct's flagship product, the Ruku Bar, is the embodiment of our commitment to excellence. Crafted with limited, premium ingredients, these energy bars are designed to fuel your canine companion's adventures. We know that an active dog is a happy dog, and Ruku Bars are the perfect companions for hikes, runs, playdates, and every moment in between.
What sets us apart is not just our dedication to canine health but also our unwavering commitment to sustainability. We have joined forces with like-minded farmers in the PNW to ensure that our ingredients are sourced responsibly, reducing our environmental footprint while providing the best for your pets. In fact, we've even partnered with invasive species supply chains, addressing ecological issues while crafting delicious treats.
Beyond the product, Ryōken Instinct is a celebration of diversity and representation. As a minority-owned, female-led business in a predominantly white industry, we aim to pave the way for underrepresented voices and create a space where everyone feels welcome. Our vision extends beyond just great treats; it's about nurturing the human-canine bond, fostering inclusivity, and leaving a lasting impact.
Founder Story At the heart of Ryōken Instinct lies a story of transformation and unwavering dedication, a story deeply intertwined with the bond between Martha and her cream Shiba Inu, Miru. Miru wasn't just a dog; he was a loyal companion, a spirited adventurer, and the inspiration behind it all.
Martha, armed with a Ph.D. in cellular and molecular physiology from Stanford University, embarked on a unique journey. Her life's purpose became crystal clear: to provide Miru with the most fulfilled life possible. She was determined to be his partner in adventure, to explore the great outdoors together, and to ensure his well-being.
Understanding the intricacies of metabolic processes, energy requirements, and protein needs from her scientific background, Martha recognized a gap in the market. There was a lack of convenient, high-quality treats designed to sustain active dogs during their outdoor escapades. She knew she could do better, not just for Miru but for all canine companions and their loving owners.
And so, Ryōken Instinct was born, a name that embodies the natural drive and intuition of our furry friends. At its core was the vision to create something extraordinary, something that would elevate the adventures of dogs and their humans.
The flagship product, the Ruku Bar, is a testament to Martha's commitment. Crafted with a deep understanding of metabolic processes and recovery, these energy bars are made from limited, premium ingredients. They are meticulously designed to fuel canine adventures, providing the sustenance needed to explore new trails and chase endless horizons.
But Ryōken Instinct is more than just a business; it's a movement. It's about nurturing the profound human-canine bond, promoting inclusivity in an industry dominated by tradition, and leaving an indelible impact on the world.
Through Miru and Martha's journey, Ryōken Instinct inspires others to follow their passions, forge deeper connections with their pets, and embark on adventures of their own. It's a tribute to the enduring spirit of dogs and the boundless love we have for them—a love that drives us to create something meaningful, one Ruku Bar at a time. 🐾❤️🌿
