*WLW 2023: Get 20% off all products + more deals!* Conceived in Vancouver where the mountains meet the sea, SAPPHO creates clean and and now Non Detect PFAS makeup as well as eco certified tools that celebrate beauty with every face we touch. We honor our planet with conscious choices of ingredients, packaging and partnerships and offer an inclusive shade range. Discover our bestsellers: foundation, cc cream, vegan mascara, concealer, and more!
We are committed to creating performance that stands the test of professional makeup artists, crafting products that nurture the unique beauty of our customers.
Founder Story As a makeup artist in film and television for over 30 years, JoAnn has enjoyed professional recognition including an Emmy nomination and a Leo Award win.
Sappho was founded just over 12 years ago while Fowler was Head of the Makeup Dept. on Showtime’s cult TV series The L Word. Her journey truly began when one of the actresses asked that she only apply paraben-free products and a thorough search ensued, but none worked on camera. JoAnn was a trailblazer at the time, when she started researching ingredients in 2006, developing her first products, free of any known or suspected toxins , carcinogens, hormone disruptors and silicone, over the course of two years and pioneering "clean" cosmetics to her fellow pro artists. now known as SAPPHO New Paradigm, her company bears a new name for a new era of business: one of true transparency, new standards in business from being womxn-led and where small actions make a world of a difference.
