Gnara (formerly SheFly Apparel) is on a mission to make the outdoors better for all people by reimagining what’s possible through innovative and inclusive product development. Our Award-Winning, Go There Pants have a patented zipper so everyone can pee without pulling their pants down or removing their harnesses. And our pants have five pockets big enough to carry everything you need, durable fabric that will hold up to all your toughest adventures, and convertible snaps that turn your pants into joggers or capris. No one’s adventure should ever be limited by bad design!
Founder Story Georgia Grace Edwards worked as a glacier guide on the Mendenhall Glacier in Alaska during summer 2016, spending 8-12 hours a day on the ice. She realized the serious disadvantage she faced when it came to using the bathroom on the glacier. In comparison to her male co-workers, whose flies allowed them to simply turn around to pee, she was forced to trek across crevasses until she could find privacy, completely remove 3-4 layers in sub-zero temperatures, do her thing, put it all back on, and hike back. Bianca Gonzalez and Charlotte Massey joined forces with Georgia Grace while they were all students at Middlebury College, and the team founded Gnara (formerly SheFly Apparel) to make a better pant for women.
