Sierra Madre
Sierra Madre is a women's golf apparel brand designed to make golf more approachable. Our mission is to get more women on the course with confidence & freedom to do the damn golf thing. Because we believe women should never be an afterthought.
I've witnessed my fair share of boys' clubs. I started my career in investment banking, moved to the buyside and then perhaps worst of all - I started playing golf. Golf is an intimidating sport to start as a woman. There are many rules, it's expensive, and you're just terrible when you start. It's natural to feel like an outsider; an afterthought. One more thing - the clothes for women are horrendous. I just wanted an outfit that was technical/sporty and didn't feel like a costume. I couldn't find what I was looking for, so I created Sierra Madre. A brand that puts women at the forefront to serve one simple belief: that women should never be an afterthought.